What if you had...
More Profit Free Time Flexibility

We help Aussie business owners build a
profitable business that doesn't depend on them.
We help Aussie business owners build a profitable business that doesn't depend on them.
Aussie Business Owners Helped
That’s 150+ people who stopped being prisoners in their own business.
Years of Coaching Experience
Long enough to have seen every mistake in the book, more than once.
Overall Increased Business Value
Turns out a good business is worth a lot more than a stressful one.

- About Herbert & Co
Stop being the bottleneck in your own business
I’m Chris. I’ve been helping business owners get out of their own way for the past decade.
However, before I started coaching, I built and sold my own business. I’ve been where you are right now.
I know what it actually feels like to be the person everyone depends on, to work weekends, and to wonder if the margin will ever be worth the effort.
That experience is what makes me useful. I’ve already made the mistakes you’re trying to avoid and know how much effort it takes.
These days I work with owners across all of Australia who are brilliant at their craft but completely buried in their business.
My goal is to help you stop being the bottleneck in your business.
- Why Pick Us?
Here's how we help get you results
We don’t hand you a document and walk away. Here’s what working together actually looks like.




01
Find What’s Holding You Back
We start by getting brutally honest about where the real problems are. Not the symptoms, the actual root causes that are holding you back.
02
Build a Plan That Makes Sense
No generic frameworks. A practical, tailored roadmap built around your business, your goals, and your timeline.
03
We Get The Work Done Together
You won’t be left to figure it out yourself. We keep you accountable and help you implement the next most impactful lessons at each stage.
01
We Keep At It Until It Sticks
Most coaches disappear after they’re done. We don’t. We’re in your corner until the results are real, and you make real progress.

One program. More profit. More freedom. More value.
What if you could finally have some time off without feeling chained to your business?
The Hands Off Business Blueprint is built for owners who are done with the overstressed and overworked lifestyle.
We get into the guts of your business, fix what’s broken, and set it up to grow without you holding it together.
The owners who’ve come through it don’t just see better numbers. They finally get to take take holidays again.




- What Our Clients Say
Real businesses. Real results.
We’ve worked with hundreds of business owners since 2016, helping them reclaim more of their time and improve their profit margins. Here’s what a few of them had to say about the experience.

Rosy Innovations Pty Ltd.


Saunders Electrical Group

- Free Download
Reclaim your time.
Grow your profits.
Get the free Productivity to Profit Playbook created for busy business owners who are tired of being stuck in the day-to-day.
Plus, you’ll also get practical tools like a Business Bottleneck Worksheet and a Monthly P&L Profitability Checklist to help you put it into action.





Frequently Asked Questions
Everything you want to know about working with a business consultant in the Tweed and Northern NSW region.
How do I stop my business from running me?
Most business owners reach a point where they’re the bottleneck. Every decision, every problem, every client relationship runs through them. Breaking that cycle means building documented systems, delegating with clear accountability, and shifting from operator to owner. It’s a structured process, not a personality change.
How do I grow my business without working more hours?
Growth doesn’t have to mean more of your time. The lever is replacing your personal involvement with reliable systems and a team that can execute without you. Business owners in the Herbert & Co program typically see significant profit growth without increasing their hours, often while working less.
How do I increase what my business is worth before I sell?
Buyers pay a premium for businesses that don’t depend on the owner, have documented processes, consistent revenue, and strong margins. The further in advance you start building these, the higher your valuation at exit. Most business owners wait too long. Ideally you start 2 to 3 years before you plan to sell.
What is a self-managing business and how do I build one?
A self-managing business operates effectively without the owner present day-to-day. It has documented systems for every key function, a team with clear roles and accountability, and KPIs that tell you the business is healthy without needing to be on-site. It’s the goal of most business owners and the foundation of real business value.
How do I know if my business is ready to sell?
A business ready to sell has three things: consistent profitability, documented systems that don’t depend on the owner, and financial records that stand up to scrutiny. If a buyer can’t walk in and run it without you, you’ll either struggle to sell or leave money on the table. A pre-exit review can identify what needs work.
How do I improve profit margins in a small business?
Improving margins usually comes down to pricing, waste, and team efficiency in that order. Most small business owners are underpriced relative to the value they deliver. A business consultant can identify the highest-leverage changes quickly, often surfacing profit improvements within the first 60 to 90 days of engagement.
Do you work with businesses all across Australia?
Herbert & Co works with business owners across trades, professional services, and service based businesses all across Australia. Both in-person and remote consulting options are available. The starting point is a free 30-minute strategy call to understand your situation before any commitment is made.
How long does it take for business consulting to work?
It depends on the complexity of the business and where you’re starting from, but measurable change typically shows up within 3 to 6 months. Herbert & Co clients have achieved results like 60% plus sales growth within 12 months. The program runs on clear milestones and timelines, not open-ended retainers.
What should I look for when hiring a business consultant?
Look for someone who has run or built a business themselves, not just advised them. Relevant credentials matter, things like exit planning certification or a business diploma, but track record matters more. Ask for specific client outcomes, not case study summaries. A good consultant will also offer a no-obligation first conversation before asking for any commitment.
What types of businesses do you work with?
Herbert & Co works with small to medium business owners across Australia, spanning industries including trades, professional services, and service-based businesses. The common thread is owners who have become the bottleneck in their own business and want a structured path to more profit, more freedom, and a business that doesn’t depend on them.
- Speak To Our Team
Take the first step towards hands-off business ownership.
Get clear on what’s holding your business back and walk away with a plan to move it forward.